Webinar series: Driving efficiencies in philanthropy 

How to use research as an enabler across the donor lifecycle

Available on-demand  

In the final instalment of our webinar series, we're joined by Samantha Harford (Philanthropy Manager - Transformational Giving) and Abi Abcock (Senior Prospect Development Officer) from the British Red Cross. 

They'll discuss the value that integrating research across the entire donor lifecycle has delivered for their fundraising and supporter engagement teams.

Plus, how it's unlocked major opportunities across the business, highlighting the fundamental role that research plays at every step in a donor lifecycle.

Register for the recording

What to expect

We'll be quizzing Samantha and Abi on...

  • How research throughout the donor lifecycle leads to bigger donations

  • How to structure fundraising, engagement and research teams for maximum collaboration 

  • The role of research as an organisation-wide enabler 

Who should join... 

  • Development and Advancement Managers looking to drive efficiencies in their fundraising processes and raise funds faster

  • Prospect research and prospect development professionals looking to deliver more for their fundraising teams

  • Major gift officers and managers